Leadership Team
Jennifer Good
Founder & CEO
Before starting Peacefully, Jennifer worked at Meta and Boston Consulting Group, advising on strategies for global health, pharmaceuticals, insurance, retail, and semiconductor clients. She holds a BA from Claremont McKenna College and was a US Fulbright Scholar.
Carlos Yin
Head of Product Engineering
Liz Martindale
Head of Concierge
Paul Zenke
Estate Planning and Settlement Expert
Paul is a licensed attorney, Registered Investment Advisor, and Fiduciary. He’s been involved in estate and financial planning for over 30 years and supported and guided hundreds of people plan their estate and deal with the loss of a loved one. Paul offers a unique blend of expertise to guide you through life’s most challenging moments. He holds a BA from Luther College and JD from Hamline University School of Law.
Leah Robinson
Head of Partnerships
Leah is a passionate strategy professional with a track record of success in launching and leading wide-scale social impact initiatives in both the provide and non-profit sectors. She holds a BA from Boston College and MBA from Northwestern’s Kellogg School of Management.
Tracie Phelps
Head of Growth
Tracie Phelps is the Head of Growth at Peacefully. She has prior experience growing healthcare and technology companies from idea to Fast 50. She holds a BS in Public Relations from Texas State University and an MBA from The University of Texas.
Plan for Myself or Someone Else
Comprehensive guidance on settling affairs, legal documents, and more. We offer expert guidance every step of the way.
Manage a Recent Loss
We’re here to help. We support every step of the process – from getting required documentation to freezing credit to closing accounts, and more.
